A new campaign re-done by Benetton called Unhate Campaign, by making the controversial poster features a world leader kissing each other.
What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.
-unhate.benetton.com-
According to Benetton “These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.”
A series of posters, created by Benetton’s ‘research communication centre’ Fabrica in cooperation with 72andSunny.
Paramount Leader of the People’s Republic of China – President of the USA
President of the USA – President of Venezuela
President of the Palestinian National Authority – Prime Minister of Israel
Chancellor of Germany – President of France
Supreme Leader of North Korea – President of South Korea
